We have been on the market since 1992, when we founded the agency with several partners from the field of advertising. From the beginning, we worked primarily for an international clientele. Hence the English name, which expresses our preoccupation with watching what people think, what they believe and what they want.
We have fourteen years of experience in international research, when we represented one of the world's largest ad hoc research agencies in the Czech Republic. It was a useful experience that gave us a lot, but sometimes forced us to limit ourselves to procedures that did not always or completely reflect local conditions, culture, attitudes to consumption, brands and their communication.