Rental of advertising space:
- Dynamic Shopping Display (DSD),
dynamic advertising panel-showcase
equipped with a rewind mechanism
posters.
Dynamic advertising panels technically allow multiple posters with a commercial message to be scrolled. This type of panel was chosen because multiple products can be advertised in one place and there is no need for a large number of e.g. classic citylights to enable the advertising of multiple subjects or products in the same place. Everything is hidden in one "box" and each message will have the same time interval for display. Moreover, this "projection" or the movement and change of motifs attracts the attention of passers-by to a much greater extent than "static classics". The advertising message therefore has a better chance of reaching the consumer and therefore the advertiser's potential customer. The consumer receives this information at the moment when he is shopping or when he goes shopping and is approached at the moment when he is already thinking about the purchase and knows that he is going to buy. He is already in a "shopping" mood. So it's high time to remind him what to buy