IBRS OBSERVER - regular multi-client research:
- scope of the entire Czech Republic, 1000 respondents, representative sample
- period once a month
- exclusivity for all clients.
Market and consumer behavior research:
- market research
- research on consumer behavior and shopping habits
- consumer tracking
- competitor research
- price sensitivity research
- concept tests
- TAS - Trading Area Survey
- customer satisfaction surveys,
customer loyalty, reputation and satisfaction
- tastings, taste and smell tests
- image tests
- business to business
- brand awareness research
- segmentation, customer typology, potential research, potential purchases.
Advertising and Communication Research:
- advertising tracking
- quantitative efficiency tests
- for tests of advertising concepts
- analysis of the effectiveness of advertising campaigns
- in hall tests
- focus groups - tests of storyboards and visuals
- image tests of individual advertisements
- tests of knowledge of motifs
- mini AD TEST.